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Talk Loudly or Be Stealthy About New Nanotechnology?
Volume 2, Issue 2
Authors:
Mark Brandt, Maple Fund
Drew Harris, Nanotechnology Law & Business
Abstract:
One of the most important strategic decisions early on for a start-up with new nanotechnology is whether to “talk loudly” to attract financing, or “be stealthy” to avoid unwanted attention from competitors. Start-ups often find it hard to resist publicizing their research developments, since it paves the way for raising additional financing and recruiting new talent and customers. However, start-ups may want to stay under the radar while they refine their research to avoid bigger competitors jumping in, researching blocking patents, and beating the start-up to market. In this article, venture capitalist Mark Brandt and IP lawyer Drew Harris explore the considerations for nanotech start-ups in deciding whether to be loud or stealthy about their research. Along the way, they analyze the success of various nanotechnology companies that have sought or shunned publicity.
Full Text (PDF)
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